"Nerdy" people, I find, are really good at meeting goals set by others, but really bad at setting and meeting their own goals. It's not nessecarily that exercize is too hard, its that the goal isn't clear. Translate your running into points and get the ability to set a highscore and suddenly it's something nerds wanna do.
But machines don't let you set highscores, so you just gotta keep your own
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