Author notes

Know your prospect's corporate mission.

smkinoshita

on Feb. 16, 2007

Originally published April 24, 2005. Starbucks spreads in the U.S. as virally as our Canadian coffee shop chain, Tim Horton's. The key difference is that Tim Horton's does not feature ludicrously over-priced coffee with pretentious size names.

For what Starbucks charges for a cup of coffee, I can buy a bag of fair trade, organically grown coffee beans that will last me weeks… and grind them myself for super-fresh coffee flavour.