Episode 424 - Selling your creative dish

On one side we have creators of content and on the other we have the consumers. The consumers number in their billions and they're voraciously hungry for constant stimulation! Pretty much all creators are consumers too… So why don't they want the beautifully made, clever, spicy, artisanal dish you're selling? Why do they prefer the nice, bland, familiar mass-market high in fat, sugar and salt fast-food of the mainstream instead?

One approach people typically take is just to ape the mainstream and hope that works, sell their own counterfeit McDonald's so to speak. This isn't fun for anyone. You'll get only limited success this way… One of the real reasons popular mainstream things become so popular is because they make us feel more connected to each other and they connect with all of us on some level. They make dishes around things that are tasty and fun to most of us: Pizza, tacos, fruit, tomatoes etc.

Basically we can get more of an audience for our stuff if we create it and sell it more in terms of the things that are universally relatable, are connected to the bigger cultural experience, or that make as feel bigger and more connected to others somehow: like religion for example, patriotism, love, fear for our lives, death, childhood, whatever. The more universal something is the more people it will strike a chord with.
We do NOT have to change our work to include universal themes. What I'm saying is that we should either find those themes already IN our work and turn up the level on them slightly, or simply promote and sell our work in terms of those themes.
Read more in my newspost on the subject linked bellow.

This week Gunwallace has given us the theme to Super Temps: Sounding a lot like someone drumming on the open tops of a lot of PVC piping, this is a slow, creeping beat that builds and layers: a real construction zone. Stacking that scaffolding higher and higher into the dark sky, lit up by bright, piercing arc lamps that star, blur and streak though the dark skeleton of the unfolding structure.

Topics and shownotes

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Featured comic:
Void The Guide to a Healthy Relationship - https://www.theduckwebcomics.com/news/2019/apr/24/featured-comic-void-the-guide-to-a-healthy-relationship/

Featured music:
Super Temps - https://www.theduckwebcomics.com/Super_Temps/, by Smkinoshita, rated T.


LINKS
The Creative Divide newspost by Ozoneocean - https://www.theduckwebcomics.com/news/2019/apr/27/the-creative-divide/

Special thanks to:
Gunwallace - http://www.virtuallycomics.com
Banes - https://www.theduckwebcomics.com/user/banes
Tantz Aerine - https://www.theduckwebcomics.com/user/Tantz_Aerine/
Pit Face - https://www.theduckwebcomics.com/user/PIT_FACE/
Ozoneocean - https://www.theduckwebcomics.com/user/ozoneocean
kawaiidaigakusei - https://www.theduckwebcomics.com/user/kawaiidaigakusei/