Lending a hand | The practice of cross-promotion

The hardest part of creating a webcomic is not the writing or the art, but actually attracting and retaining those coveted pairs of eyes. Building an audience, particularly when you are starting out with no prior projects, feels like a never-ending uphill trek and there more than a few pitfalls along the way.

However, there is one hiking crutch you can use to support not only you but those who are facing a similar struggle; namely the practice of cross-promotion. The concept behind cross-promotion is to have creators support one-another by promoting each other’s works on webcomic updates. This may be in the form of weblinks in the description or visually at the end of a page/episode. Not only are you both benefiting from the exposure of your audiences, it builds a sense of community. You’re helping each other up the hill.

As well as this, you are exposed to new works as it is generally people who are starting out that are looking for help building their audience. You can get in on the ground floor of a project and have the knowledge that you were there from the beginning, and who doesn’t like to brag they knew them before they were famous.

Have you had experiences with cross-promotion, both good or bad? Is that something you would like to see here on The Duck?

Let us know in the comments section below!

Till next time lovelies!