It's a gadget that combines everything in one easy to use product. It's not as klunky or big as the current "do it all" phones. And its got the new feature that lets you touch the screen to call up whatever you want, be it a numberpad or a keyboard, your contact list or your email.That's the hype, not a reason for it. So far it does exactly none of those things; because it's not even available yet, but you want it for the promise of them (as if they're really uber-desirable features), that's what hype is. ;)
And there's the whole point. The product is a smash success before they've even made a sale. What a dream situation for the fat mandarins who produce this sort of tech junk. lol!